Campaign: Abilene Christian University

Abilene Christian University offers a unique online environment that encourages creativity, free-flowing thought, and continuous learning, catering to the growing need for post graduate and professional development across all industries. To promote this initiative, ACU launched a comprehensive advertising campaign targeting professionals looking for growth and transformation in their careers.

The centerpiece of the campaign were flyers that showcased different opportunities available through both ACU Online and iDea Lab, their online professional development workshops. Each flyer was designed to be visually appealing and engaging, using the university's colors and clear messaging to grab the attention of potential students. It included information on the different programs offered and the unique benefits that students can expect from their ACU experience.

To drive traffic to the program, the campaign included targeted ads placed on relevant platforms and promotion at industry events and conferences reaching individuals who were interested in professional development and career advancement. These ads highlighted the benefits of the program, including the chance to network and connect with others as well as the unique advantages of pursuing an ACU education.

Overall, the campaign was designed to showcase the transformative power of higher education, professional development and lifelong learning. ACU is positioned itself as the go-to destination for students seeking to grow and thrive in their career.